Daily Express and the front page of The Times Essay

Write a comparison of the two or three articles on the inside page of the Daily Express and the front page of The Times, explaining how the two pieces are appropriate for the newspaper for which they are written. The reported story is that Peter Foster helped Cherie Blaire buy two flats in Bristol, while not knowing that Peter Foster is a fraudster. The Daily Mail released the story, followed by a front page article. The Daily Mail is a tabloid and uses a huge heading, wanting to use this story to attract lots of readers and pass on their message. The Times is a broadsheet and therefore does not use such a large heading but has a balanced view, on this story, giving facts and opinions. The Daily use a medium sized picture which is unflattering, as Cherie Blair looks very stressed out, guilty, panicked and very untidy as her hair is out of place. She is looking desperate and it looks like she regrets what’s she done and wishes she could turn back time. This picture is a really emotive picture which makes the reader feels remorse for her. Her make up does not match her clothes; this is showing that is feeling too stressed to care about the way she looks. In The Times the central picture is of Cherie Blair and is very huge. The Times show a very emotive picture of Cherie Blair; she is looking up, this shows she is looking up to God and asking him to help her. This picture also shows weakness, which makes the reader think that Cherie Blair has done something very wrong; her make up is worn out again as it was in The Daily Mail this shows she has much more important things to think about and really cannot be bothered to re apply her make up when it wears away. In The Evening Standard the image is showing a completely different style from The Times and The Daily Mail. The background of the picture is red, this shows The Evening Standard supports the Labour Party as red represents them; also this is a colour that expresses love and affection. This means Tony Blair supports Cherie Blair and he is showing his affection to his wife. Cherie Blair has her eyes closed this shows they are very close together; and this shows whatever Cherie Blair does it affects her husband. You can’t see Cherie Blair’s arms, this making look like they are merging together. They are focusing more on Cherie Blair; you can see this because there is more of her face than his. Cherie Blair is shown wearing some jeweller, this shows not only is she posh but she is also a mother, wearing make up shows her femininity. All images give a huge impact on the article and fits with what they are saying. The Daily Mail’s headline is â€Å"Cherie gives her story†. They have written it all in capital letters to make it stand out more. The word â€Å"story† implies that The Daily Mail thinks she has made it up because story means made up. Also story means there is not only one view but two views on this. The headline of The Daily Mail is written in very huge font size and takes up much more than the actual article. Instead of the strap line which The Times has in the beginning, they use topic sentence. The topic sentence is in bold and the first word of the caption is in capital. The caption gives us a quick idea what the article is about. It gives some space between the headline and pictures. The Time’s headline is â€Å"I am not a superwomen- I am sorry†. This headline shows that she just a normal human being and made a mistake just as every other human makes mistakes. The Times has two strap lines so that we know the two main things the article is about. They say she admits she made two mistakes and makes the readers against her. The Times use medium sized bold writing. For the strap lines they use two bullet points one and font is smaller than the headline. They have done this to show the strap lines are important and tell the reader the things discussed in the article. Underneath the article is written in smaller font but Cherie Blair’s name in the beginning is written in capital letters and slightly bigger than the rest of article. The by line, in The Times, is written in slightly bigger font size the article whereas in The Daily Mail the by line only the name of the person that the article is written by is bold and bigger font size than the rest of the text. The writing does not have hardly any space between them. The Evening Standard headline say â€Å"I’m very proud of Cherie†, it is written this is saying that Tony Blair agrees fully with his wife. Eyes are drawn to headline because it is bigger and bolder than The Times and The daily Mail. It uses topic sentence to start off the article just as The Daily Mail does. The topic sentence is bolder and slightly bigger than the rest of the text. Tony Blair names written in bold and capital letters, they did this to divert the attention to Tony Blair and say it’s not only Cherie fault but Tony Blair’s fault too. They use lots of spaces between text and heading.

Advanced Human Resources: Trends and Challenges in modern business environments Essay

Imagine an organization in the high technology area of wireless. The market dynamics are very high due to the impact of the technology. This calls for strategic changes in business on a constant basis. In this environment a misalignment between the organization direction and human resource direction can be fatal. This can be demonstrated by taking a case study of the technology change. Second generation technologies in mobile communication dominated the scene for a decade. Gradually there was a change in the way consumers used the services. There was more emphasis on the data services than the traditional voice services. A firm working in developing these technologies easily picks up these indicators from the market and the industry bodies. The business is also aware of the future changes with third generation mobile technologies. However in this case, the human resource department is totally unaware of the changes and the future direction. This has direct impact on the way the resources are picked and trained. Without the strategic direction, the organization still has and continues to grow the resources to tackle the second generation technologies, which is the current market requirement. When the new technology arrives, the organization has to transform almost fully within a short time. If the human resources department was proactive, it would have picked up the business directions. This would have directly impacted the type of resources that they would bring into the company. The new recruitments would have skills necessary for the current requirements as well as to move to the new technologies. The organization would be better equipped and would be able to move faster. Although the above example is a simplistic illustration, it is an indication of how much human resources can impact in the modern business environment. The role and importance of human resource management have changed over the years. From the traditional role of recruitment and retaining employees, the function now looks at a broader spectrum of activities in an organization. In line with the expanding scope, the function has increasingly become a strategic unit in organizations. In the current business environment which is characterized by dynamic changes and speed of decision making, human resources has been effectively used by successful organizations to bring about competitive edge. This is more relevant in an age when intellectual capital is considered to be the most important competitive advantage. This paper looks at the different aspects that influence the role of human resource management and the different functions that it has to perform in the current business environment. It also looks at the key trends in human resource personal in the current environments and its impact. Human resources have greater responsibility of ensuring that the organization is able to attract, retain and contribute to the growth of the firm. It now needs to understand the business need and ensure that the organizational talent level is aligned to achieve the business goals. Leadership development is another key area where human resource is increasingly seen to provide initiative in an organization. Further, the paper tries to identify key challenges that arise due to the new business and working environment. From managing limited teams in single location, human resource department now deals with multi-cultural environment with different perspectives and ways of working. Diversity can now be put to the advantage of an organization instead of creating hurdles in working closely. Innovativeness of a firm now could be based on diversity. This illustrates how the function now needs to adopt new tools, strategies and techniques for effectively carrying out their activities. With increasing number of acquisitions, mergers and consolidation in the market in most industries, creating the best team out of the different cultures, work environments and practices is an ongoing challenge to the human resource development. It must ensure that the productivity and availability of talent is consistent when organizations go through such major changes. It must also ensure that the underlying DNA of the organization that enabled it to be successful is not lost when such changes occur. Further challenges for the companies in the knowledge economy can come from aspects such as population growth. It is imperative for organizations to look long term, predict the gaps in talent pool that might arise and proactively prepare for it. While there are already different solutions available, it is necessary for organizations to adopt those solutions that fit in the organization’s culture.

Changes in the American Federal Government from 1876 to the New Deal

On numerous occasions since the end of Reconstruction, the American political system has demonstrated its ability to adapt to changing domestic and foreign policy requirements, often by extending the reach of its power. An examination of the actions of the federal government during three periods (the Progressive Era, World War I, and the New Deal) reveals some of the new functions and responsibilities that the federal government assumed. In the years directly following Reconstruction, attention was necessarily focused on domestic matters.A shift from an agrarian economy to an industrial one created new sets of needs and expectations for the American population. Progressive era reformers, notably Presidents Theodore Roosevelt and Wilson, responded to these needs by calling for reform: breaking-up monopolies; addressing corruption; enacting laws to protect women, children, and the large immigrant population; overseeing food and drug safety; and establishing regulations for sanitation a nd hygiene.These reforms often required the establishment of new governmental institutions (for example, the Food and Drug Administration and the Department of Labor ). Many of these institutions are still in operation today. Beginning with the United States’ involvement in World War I, attention was redirected to foreign matters. Americans became increasingly involved in world affairs, not only through their involvement in the war efforts but also through the expansion of imperialist endeavors.Though these campaigns had begun earlier, they rapidly increased following the acquisition of Guam, the Philippines, and Puerto Rico in 1898. These actions extended the reach of the federal government to overseas territories. With the Great Depression, attention once again necessarily shifted to domestic matters. In order to alleviate the effects of the Depression, Franklin Roosevelt instituted massive changes referred to collectively as the New Deal.These policies included massive rel ief efforts for the employed, the establishment of a minimum wage, the creation of Social Security, and the expansion of federal regulation of agriculture, industry, finance, and labor relations. One major result of FDR’s administration was the government gained the legal power to regulate the economy. During much of his administration, FDR kept the federal government’s focus on domestic matters as he sought to enact neutrality legislation to keep America out of the war in Europe.vi It is significant that in times of economic crisis (such as those that directly preceded the Progressive era reforms and the New Deal), the federal government of this country turns its attention to combating corruption, regulating the economy, instituting public works projects, and enacting legislation that directly affects the lives of American citizens. In so doing, Wilson and F. D. Roosevelt focused their attentions primarily on domestic policy at the expensive of foreign policy.

The Vost Inspirational leader in the Coca-Cola Company Assignment

The Vost Inspirational leader in the Coca-Cola Company - Assignment Example This research tells that the most inspirational leader in the Coca-Cola Company is the human resources manager. The most important inspirational characteristics of a leader that he demonstrates are several, many of which are based on ethics. He demonstrates responsibility in making sure that moral standards and ethical conducts of the company are adhered to. His leadership becomes more inspirational because he strives for competence in following the company’s rules as well as striving at positively transforming people as well. He is honest and transparent in all his dealings and also seeks to correct those who are under his leadership whenever they seem to be moving away from the desired goals. This makes most of his team members, from all the other company branches to consult with him before taking any major decisions. His honesty in all his undertakings makes us all feel inspired to act like him. In as much as he is goal-oriented, he is people-oriented as well. He also never uses his power as a human resource manager to serve his own interests, but for the good of others and the company at large. Authenticity is an attribute that the Human Resources Manager in my place of work that he demonstrates without compromise. He is genuine, which makes the employees want to believe and trust in him. According to different answers from â€Å"the development of a new transformational leadership questionnaire’’, when leaders break promises or fail to honor commitments, they reveal themselves as being inauthentic thereby losing credibility. The Human Resources Manager has won my trust as an inspirational leader because he undoubtedly understands that trust rests upon a foundation of authenticity, whereby to gain trust he must consistently align words and deeds while showing a degree of transparency.

The Glass Menagerie Essay Example | Topics and Well Written Essays - 1500 words

The Glass Menagerie - Essay Example Amanda is caught up in the pleasant memories of her youth and the dreams of the Southern belle, hoping to find the same kind of young adulthood for her own daughter and is incapable of considering that her own daughter’s circumstances are vastly different from the circumstances of Amanda’s own youth. Laura, a shy girl with a decided limp as the result of childhood illness, is extremely shy and considers herself incapable of facing the outside world. She prefers to live in the world of her childhood with her music and her glass figurines despite the fact that she needs to find some means of supporting herself in her future. All three of these characters can be seen to live primarily in an internal world of their own creation that directly conflicts with the world outside and makes it difficult for them to confront real-life issues. Despite his attempts to escape his past, Tom tells the audience at the end of the play that he followed â€Å"in my father’s footstep s, attempting to find in motion what was lost in space. I traveled around a great deal †¦ I would have stopped, but I was pursued by something† (VII, 237). That something turns out to be the images, smells, sounds and other reminders of the sister he left behind, proving through the very act of telling the play that memories cannot be escaped regardless of how hard or fast you run. While Tom is now a member of the merchant marine and an accomplished traveler, living out the internal dreams of his youth in a way he had never thought possible while living in his mother’s apartment, this outward show of personal dream fulfillment is revealed as little more than an illusion of its own. In truth, Tom’s heart remains trapped within the small apartment he shared with his mother and sister. In Tom’s case, rather than helping him hide from reality, his memories serve to force reality upon him at odd moments throughout every day.  

Essay (see instructions) Example | Topics and Well Written Essays - 500 words

(see instructions) - Essay Example Every neighboring country of China finds its support in the matter of international relations. For instance, Pakistan seeks Chinese vote in the UN for the disputed territory of Kashmir. Similarly, Bangladesh finds (and gets) military support from China. This tactic might be based on China’s interest of keeping the upper hand against the rising power of Indian military but in the process Chine wins a strategic ally. There are very few economic powers in the world that are non-threatening. When it comes to Chinese neighbors, the country has kept neutral or friendly relations with most of them. Soviet Union was a Eurasian giant, but it was ruthless and had volatile relations with its neighbors. China is relatively non-threatening to its neighbors. Its policies are helpful and seek long term stability with its partners. Chinese trade relations with other countries are based on the preferences of their leaders. This is a long term and a highly rewarding strategy for China. It also helps win China the influence it needs to dominate Asia. In recent times, China has dramatically improved its relations with Korea and South East Asia. For this reason, it was the mediator in the North Korean nuclear crisis. The Chinese economic exchange with its neighbors also supports its internal economics. Its economic engine gets the essential fuel it requires to run at a steady pace. Its influence in Asian territories is non-threatening because China engages with its neighbors frequently. Its neighbors are not afraid of its rising economic and military power. Asian countries also support China because they consider it an icon for the international balance of power. The U.S. has significant voice and presence in the international politics. It is only natural to have the power (like China) that can counter the American dominance in the world. In addition, there is an urge in the Chinese people to return China to its

Individual Clinical Experience Case Description Essay

Individual Clinical Experience Case Description - Essay Example One of the condition that was important in developing my identity as an emergency department nurse was when I received a patient who was vomiting, chest pain and nausea, I got a family note that notified that this patient was suffering from stroke. The nurse who was responsible for this patient had over 20years of experience but failed to attend to him. I tried to see how I could help. After carrying out assessment on the patient I did not notice symptoms of stroke such as facial dropping. Therefore, I ignored the assertions made by my fellow nurse and thought that the patient was just suffering from chest pain. Later I realized that my patient speaking displayed significant change from the ration of 4:1 to the ratio of 3:1. After the Magnetic resonance Imaging was carried, I realized that the patient had some symptoms of stroke. This experience changed my emotionally and professional thinking. It helped me not just assume that a patient is suffering from a certain medical condition such as stroke but it also enabled me to realize the importance carryout out physical examination to ascertain the presence of a given medical condition.   Further this experience provided me with varied skills and abilities to deal with not only patients with stroke but also patients with other emergency conditions. The experience also enabled me to learn how I could interact with patients with critical conditions such as asthma and heart attack. Further, it enabled me know how to relate with my fellow staffs.

Minority Groups Self Determination In California Essay

Minority Groups Self Determination In California - Essay Example The United States Government was a target of their dismay. In response to the 'Black experience' Huey Newton and Bobby Seale founded a group called the Black Panthers. The Black Panthers adopted a socialist agenda that included establishing community based programs that focused on Blacks helping Blacks. Membership in the Black Panthers was limited to African-Americans and purposely did not allow Whites or Hispanics entry to their group. The reason for not allowing membership to Whites was based on the premise that Whites changed how African-Americans behave and act. Their presence was considered a hindrance because the atmosphere, and what Blacks spoke about at meetings, was altered by their mere presence. The Black Panthers argued that if Whites were allowed membership society would assume that the Blacks can't do it alone and the group would fall prey to old stereotypes such as 'Blacks are dumb' and 'Blacks are not able to effectively run and organization without the help of the Wh ites. Also, Blacks argued that Whites do not understand the Black experience so therefore could not relate to the problems faced by Blacks. The Black Panthers focused on the struggle for "ethnic minority and working class emancipation." (USA History Archives). The Bl The Black Panthers were considered a threat to the U.S. Government and were monitored closely by the FBI. But, this did not hinder the party's attempts at social reform. The Blacks were successful in showing that they alone could run and organization successfully and create social programs that met the needs of the Black population. The Black Panthers were responsible for the creation of a feeding program that served breakfast every morning before school to 10,000 Black children across the United States. The Black Panthers also created a medical outreach program in California that conducted health screenings for sickle cell anemia and other diseases that disproportionally affect Black Americans. If we fast forwarded and placed the Black Panthers in the California of today we might find that they would not be tolerated because of the recent history of terrorism. Much of what the Black Panthers did in the 1960's and 1970's would be classified as terrorism today. Their desire for a socialist reform of American society would be misinterpreted as terrorism rather than self-determination. 2. The American Indian Experience. In California history American Indians have a similar experience of discrimination and domination by their White counterparts. Indigenous populations in California have a history that is wrought with domination by outside forces - specifically by Spaniards and the French. Early California history consists of the Spaniards military domination and subjugation of the indigenous population. Although stories of Spanish missions include taking care of the Indians and converting them to Christianity, what's not included is the incarceration type environment that the Indians were held in. Their Anglo cousins took great pride in dominating and teaching these 'savages' to live and behave like 'normal' human beings. These labor camps benefited the conquerors more than the indigenous

Answer 3 questions about art museums Essay Example | Topics and Well Written Essays - 250 words

Answer 3 questions about art museums - Essay Example The museum shop reminds patrons that the art works they are seeing are displayed by an organization that is reliant on funding and profit. This is a significant realization as it necessitates that the museum be considered with the same analytical lens as one would apply to traditional businesses. This has implications for nearly all decision-making in the institution. Another question is whether artists should strive to make art that resists being commercial. In these regards, it seems that there is nothing inherently wrong with being commercial, or using a commercial aesthetic. Artists that specifically attempt to cultivate commercial values, however, are witnessed as suspect compared to artists that more naturally and authentically produce their art. The notion that art can be produced naturally, or rather can be produced ‘natural’ and ‘authentically,’ however, is not entirely understood as even being

Fruit Wine Making Essay Example for Free

Fruit Wine Making Essay Grape is not the only fruit which we can make good-quality wine. Natives fruits such as cashew (kasoy), duhat, pineapple, guava, banana and bignay can be also processed into good wine. Other less familiar, yet excellent sources of wine are lipote, balubat and katuria. The lipote resembles the duhat, except for its round shape and black skin. Its white flesh become sweet when ripe and it also known as duhat matsing. Another native fruit, the balubat, is like siniguelas, green when unripe and reddish-orange when mature. It has white flesh with seeds like that of prunes and taste very sour even when ripe. The katurai is similar to the tiessa, green when unripe and yellow when ripe. Its flesh is yellow and sour with seeds like those of nangka. It is also have plenty of latex, a sticky juice. Preparation. The fruits should be sweet enough; otherwise, add cane sugar to the ingredients. Make sure the fruits are ripe and free from bruises and diseases. Wash the fruit very well and peel if necessary. Crush or mash to extract the juice. Use a fruit press or crush by hand and then strain the juice through a strong piece of cheesecloth. Add water twice the a month of the extracted juice, then add sugar if necessary. Pasteurization. Pasteurize the juice using the double boiler. This may consist of a kettle that can be placed within a much bigger kettle containing water. Prepare cheesecloth or any filter cloth, a spoon and a container for the pasteurized juice. Clean and sterilize all these boiling water before using. Filter the juice into the small boiler and place inside the bigger boiler. Put water in the bigger one up to the level of the juice. Heat the set-up at 63 degree Celsius for 30 minutes, or at 72 degree Celsius for 15 seconds. Gently stir while heating. afterwards, cool the juice immediately by exposing the container to cold running water. Stir the juice continuously, until sufficient cool. Add a pinch of baker’s yeast or commercial yeast preparation which is commonly sold in the grocery stores. Aging the wine. In a glass or enameled container, place the mixture and then cover with piece of cloth. after about 48 hours, transfer to a wooden barrel (preferably oak) or a demijohn (garapon). Plug holes with cotton and keep the barrel or container undisturbed in a darkquite place for about three months. After this period, heat the wine in a steam bath to a temperature of 50 degrees to 60 degree Celsius. Do this by exposing the container to steam. Add well-beaten eggwhite, about five cubic centimeters (cc) of eggwhite for every one liter of wine, stir and then cool. Filter the mixture and throw out the residue. Afterwards, heat the wine at 80 degree Celsius for 20 minutes. Make sure that the aged wine looks clear before putting in clean, sterilized bottles. Use a siphon to transfer the wine.

Coal As An Alternative Energy Source Environmental Sciences Essay

Coal As An Alternative Energy Source Environmental Sciences Essay The dictionary meaning of alternative is offering a choice of second possibility in other words it is something like replacement. In our case coal is good alternative source of energy as it can replace most of the energy sources that are in existence. Alternative source of energy is a huge term that refers to any source of usable energy intended to replace fuel sources without the undesired consequences of the replaced fuels. The term depicts or reflects a set of energy technologies and fields which are alternate of each other and so on. As such, the list of energy sources excluded is an indication of what problems that the alternative technologies are facing. Controversies regarding dominant sources of energy and their alternatives have a long history because as the time is changing the needs and sources are also varying day by day. Today the nature of what were regarded alternative energy sources has changed considerably over time and it has become controversial issue because of the variety of energy choices so defining some energy types as alternative is highly controversial. As a whole , alternative energy is that which is produced without the undesirable consequences of the burning of fossil fuels, such as high carbon dioxide emissions, which is considered to be the major contributing factor of global warming according to the Intergovernmental Panel on Climate Change. Sometimes, this less comprehensive meaning of alternative energy excludes nuclear energy It is almost fixed that coal will have a future as a good alternative energy source. We have enough reserves of coal that can last for at least 200 years but only rate of consumption will be in our control. However, coal reserves are spread more equitably around the world than oil reserves; the united States have the largest reserves all over the world. Also it has a good future because it is very inexpensive as other possible energy sources. Coal is inexpensive to extract and to use to produce electricity. However, some factors make the future of coal appear to drop. There are some technical limitations present when using coal as an energy source. For example, it cannot be used for transport purposes unless it is used in electric vehicles. There are also some ecological issues to contend with. The need for an energy alternative has most nations looking in all directions, and one of those is coal as an energy source. Many experts see coal as viable alternative source of energy. It is not known as the cleanest means of producing energy, but it is a cheaper alternative. The future of coal as an energy source is yet unknown, but there are many predictions for how it may be implemented. For countries with rising oil prices, it is predictable that coal may become a cheaper source of energy. It is also predicted that the total primary coal energy consumption should remain about the same for another two decades, and then slowly begin to increase. There are some problems with the cleanliness of coal, which causes a vast amount of pollution, but treating the combustion fumes can solve these problems. However, coal is still a great producer of CO2, and with most nations trying to reduce greenhouse gas emissions, this could scupper any plans of using it as an alternative energy source. Coal is a notorious pollutant containing sulphur which gives off sulphur dioxide when it is burned. Once it is in the atmosphere, sulphur dioxide becomes sulphur acid, which are an irritant to the lungs and a main component to acid rain. Coal also has many other disadvantages that put its future as an alternative energy source in doubt. Burning coal produces CO2, which is a  well known  greenhouse gas that is very harmful to the environment. There is no solution to the CO2 that comes from burning coal, so this may cause it to go to the back of the line as a possible alternative energy source. Therefore, countries that  are trying  to reduce their greenhouse gas emissions, would not seek to increase coal consumption, because it would defeat their purposes. On the other hand, countries that are not concerned with greenhouse gases will only increase their coal consumption in the coming years. Coal is not the perfect alternative energy source, but it is a possibility. Technological research is developing rapidly all over the world and there are many research programs in action today, including, research on the gasification of coal to produce hydrogen for fuel cells, and the capture and confinement of CO2. The future of coal as an alternative energy source is unclear, and there are some countries that are willing to settle more than others.  The future of coal as an  energy source may be dependent on a countrys needs or requirements  and, even more so, their concerns. Environmental Impacts of the Use of Coal Because coal contains more carbon per unit of energy than other fossil fuels, it will produce more carbon dioxide per unit of electric power production than petroleum or natural gas. Electrical utilities, being the largest consumers of coal, are the largest sources of CO2 emissions from coal The only practical way to prevent CO2 levels from going far into the dangerous range, with disastrous effects for humanity and other inhabitants of the planet, is to phase out use of coal except at power plants where the CO2 is captured and sequestered If CO2 emissions from coal-fired power plants continue to rise at rates projected by the U.S. energy information administration, it will be impossible for the United States to achieve the steep economy-wide emissions reductions it needs to have a reasonable chance of avoiding the worst effects of climate change Transporting coal from where it is mined to where it will be burned also produces significant quantities of air pollution and other environmental harms. Diesel-burning trucks, trains, and barges that transport coal release NOx, SOx, PM, VOCs (volatile organic chemicals), CO, and CO2 into the earths atmosphere The Legacy of Coal Mining Nearly 150 years and some 13 billion tons of coal later, its strikingly obvious that the great wealth of natural resources in West Virginia has been anything but a blessing. Rather than bringing riches, it has brought poverty, sickness, environmental devastation and despair. Much of the surface mining more accurately mountaintop removal slices off several hundred feet of the mountaintops, uncovering entire seams of coal. Mining causes widespread deforestation, soil erosion, water shortages and pollution, smoldering coal fires and the emission of greenhouse gases. Massive excavation operations strip land bare, lower water tables, generate huge waste mountains and blanket surrounding communities with dust particles and debris. Despite coal being the most abundant and cheapest of the carbon based sources of energy, and despite the coal industry earning the benefits of clean coal, the fact that the role of coal in energy production is now confined to electrical generation gives hope that the negative environmental legacy of coal can be reduced. Alternative sources of energy, such as hydro, nuclear and wind power are ideally suited to generate electricity. Application and future prospective Coal as an alternative to wood Coal gasification as an alternative to petroleum Coal is not the perfect alternative energy source, but it is a possibility. Technological research is developing rapidly all over the world and there are many research programs in action today, including, research on the gasification of coal to produce hydrogen for fuel cells, and the capture and confinement of CO2. The future of coal as an alternative energy source is unclear, and there are some countries that are willing to settle more than others.  The future of coal as an  energy source may be dependent on a countrys needs or requirements  and, even more so, their concerns. The world reserves of coal are large enough to last two hundred years, but only at their current rate of consumption. However, coal reserves are spread more equitably around the world than oil reserves,  with the United States  having the largest  reserves. It also has a promising future because it is not as expensive as other possible energy sources. Coal  is inexpensive to extract and to use to produce electricity. However, some factors make the future of coal appear to be bleak. There are some technical limitations present when using coal as an energy source. For example, it cannot be used for transport purposes unless it is used in electric vehicles and the most important thing is that trees will nowhere to be seen in next thirty to forty years so in conclusion we cant have any access to the coal energy. America and other nations face an unprecedented transportation fuel crisis. Petroleum fuel, a life blood of our economy for almost 100 years, is entering a sustained period of supply shortage due to huge demand increases from growing economies in Asia and elsewhere. This new demand is here to stay and likely to intensify, causing more price increases, price volatility, political manipulation of oil supplies, and global instability as competition for dwindling supplies intensifies. This is already impacting our energy, economic, and homeland security. Government, commercial, and finance leaders around the world are now taking action. Since one solution is unlikely, a suite of new technologies and energy sources will be needed to address the challenge. One of those solutions is carbon-to-liquids technology, which the U.S. Department of Energy projects could supply 10% of the nations transportation fuel in just 20 years. As new fuels and technologies like this are developed and deployed, the challenge we must meet is that they be more sustainable and less of a burden on the environment than current technologies.

Gate Control Theory Of Pain Health And Social Care Essay

Gate Control Theory Of Pain Health And Social Care Essay OA knee pain prevalence, cost to NHS etc. Physio treatment of neck painà ¢Ã¢â‚¬  Ã¢â‚¬â„¢ electro modalities, esp TENS Pain is something that everyone suffers with at one time or another. Pain can be a huge burden on employers due to absenteeism (White et al, 2005). There are many methods used to relive pain with TENS being one method. Having completed a review of current literature, it is clear that the application of tens has a significant effect on the pressure pain threshold of a subject, however no study to date has researched the effects the positioning of the TENS being applied has on the pressure pain threshold. Therefore this study has the aim of investigating whether the positioning of the electrodes at the nerve root level will affect the pressure pain threshold of the relevant dermatomal area giving rationale for the use of TENS as a pain reliving modality for injuries to the extremities. Literature Review 4k Literature Search This research is investigating the effect of transcutaneous electrical nerve stimulation at a nerve root has on the pressure pain threshold at the periphery in relation to osteoarthritis of the knee. A review of the current literature was conducted using the following databases: PubMed, ScienceDirect, MetaLib (Cardiff Universitys Electronic Resources) and Google Scholar for journals dated 1982-2012. The main key words used in the search included, transcutaneous electrical nerve stimulation, pain, osteoarthritis, knee, and periphery. Backchaining was also used to ensure all relevant literature was obtained. Introduction Osteoarthritis a very common joint disorder occurring in any joint but most commonly in the hip, knee, the joints of the hand and foot, and spine (Symmons et al. 2003). It mostly affects those aged 60 and over with approximately 40% of people over the age of 65 suffering symptoms associated with knee OA (Zhang et al., 2008) resulting in globally nearly 250 million people having osteoarthritis of the knee, 3.6% of the population (Vos et al. 2012). This resulted in osteoarthritis becoming the fourth leading cause of disability in the year 2000 (Symmons et al. 2003) and costing the NHS a total of 25 million pounds in 2008 (NICE 2008) Arthritis knee Osteoarthritis of the knee is a chronic degenerative disorder with a multifactorial aetiology (Felson, 2000). This includes general factors; such as age, sex and obesity, mechanical factors; such as alignment and trauma (cooper et al. 2000) and genetic factors (Reginato et al. 2002). Osteoarthritis of the knee is characterised by both loss of articular cartilage and by central and marginal new bone formation (subchondral sclerosis, osteophytes) (Woolf and Pfleger, 2003). There is also often thickening of the capsule and low grade synovitis resulting in alterations in biomechanics of the joint. Osteoarthritis affects the whole joint with secondary changes including ligament laxity due to articular cartilage loss and muscle weakness around the joint due to disuse respectively (Felson 2000). Osteoarthritis of the knee is associated with pain, joint stiffness and deformity, which in turn lead to limitations of daily activities for sufferers. Although there is currently no cure available, there are a number of treatment options open to sufferers to provide symptomatic relief, as well as joint function improvements. There are many non- pharmacological treatment options available such as education, rehabilitation exercises, manual therapies, acupuncture and electro-modalities such as TENS. There is also a wide range of pharmacological measures available, non-steroidal anti-inflammatory drugs, oral analgesia and topical treatments. Pharmacological treatments also include intra-articular modalities such as injections of corticosteroid and hyaluronic acid and tidal irrigation to reduce symptoms. In severe cases, where nonsurgical interventions have failed, more invasive approaches may be needed (Cooper et al 2000) including therapeutic arthroscopy and joint replacement. Models of Pain Pain something that the medical profession aims to alleviate in all patients suffering from it. In order to do this an understanding of the function of pain is needed as well as knowledge of the physiological processes the cause pain. Pain is an unpleasant sensory and emotional experience associated with actual or potential tissue damage (Bonica 1979). It serves as a stimulus to motivate an individual to cease or withdraw form damaging or potential damaging situations, or to protect a damaged body part during the healing process (Winlow et al. 1984). There are three main models of pain, the cognitive-behavioral model of pain, the gate control theory of pain and the neuromatrix theory of pain. Gate control theory of pain The gate control theory suggests there is a neurological gate in the dorsal horn of the spinal cord (Melzack and Wall 1967). This gate either blocks pain signals or allows them to continue to the brain. This gate in the spinal cord differentiates between the types of fibers carrying pain signals. Pain signals travelling down the larger C nerve fibers are blocked whereas pain signals travelling done the smaller a-delta nerve fibers are allowed to pass through and therefore continue up to the brain where the pain can be perceived (cord (Melzack and Wall 1967). This gating mechanism is influenced by descending nerve impulses from the brain in response to ascending pain stimuli. Cognitive behavioral theory of pain The cognitive behavioural pain theory explores the perception of pain by relating it to more than just the physical and physiological attributes of the pain mechanism, and explores the predisposing and perpetuating factors as well as the psycho-social aspects involved in pain perception (Letham et al. 1983). This model explains why some individuals continue to experience pain after trauma has healed, or display a pain response disproportionate to the original condition. The theory states that the perception of pain is influenced by predisposing factors such as personality, coping style and previous history of illness, as well as perpetuating factors such as behaviour, emotions, and physical symptoms (Letham et al. 1983). This explains why some individuals suffer with continued pain after the original injury has resolved and are driven by fear of further pain leading to increasingly restricted activities despite the original injury being resolved, exhibit a maladaptive avoidance response. While other will experience very little pain in situations that would otherwise be excruciating, for example soldiers in battle (Letham et al. 1983) Neuromatrix theory of pain The pain neuromatrix theory is a development of the gate control theory of pain. A widespread distribution of neurons imprint a neurosignature upon nerve impulse patterns that pass through the sensory matrix (Melzack 2001). This neurosignature creates the experience of self and gives subsets of patterns that give unique experiences such as pain. The perception of pain in the brain would be as the end result of an activation of the pain neuromatrix with a characteristic pattern relating to the pain signature (Melzack 2001). This is part of a multi system response to a perceived threat. However there are many other inputs that can trigger the pain neuromatrix in the brain including movement, touch, fear and visual stimuli (Melzack 2001). This is due to the fact that the widespread neurons which make up the neuromatrix for pain perception are involved in many other activities so the pattern for pain perception can be triggered by other groups of neuromatirx being active during other activities not purely the pain neuromatrix Pain and pathways There are four basic processes involved in nociception(processing of pain), Transduction, transmission, perception and modulation (McCaffery and Pasero, 1999). Transduction begins when nociceptors (free nerve endings) of either the A-delta fibres or C fibres of the primary afferent neurones respond to noxious stimuli. A noxious stimulai occurs when tissue is damaged and inflation occurs. The nociceptors are found in the somatic structures (skin, muscles, and joints) as well as the visceral structures (organs such as gastro-intestinal tract or the liver). (Wood 2008) Although both the C fibre and A-delta fibres are Primary afferent fibres they have different cell structures and are associated with different pain qualities (table 1). Table 1: Characteristics and functions of C fibres and A-delta fibres (Farquhar-Smith 2007) C fibres A-delta fibres Characteristics: Small diameter Unmyelinated Slow conducting Receptor type: Polymodal: respond to more than one type of noxious stimuli: Mechanical Thermal Chemical Pain quality: Diffuse Dull Burning Aching Referred to as slow or second pain Characteristics: Large diameter Myelinated Fast conducting Receptor type: High-threshold mechanoreceptors: respond to mechanical stimuli over a certain intensity. Pain quality: Well-localised Sharp Stinging Pricking Referred to as fast or first pain There are three stages to the transmission of pain; first the impulse is transmitted from the site of transduction along the nociceptor fibres (first order neurons) to the dorsal horn, in the spinal cord, where both C fibre and A delta fibres terminate. In the dorsal horn they synapse with the second order neurons and which then cross the spinal cord via the anterior white commissure and ascend to the thalamus via the two main nociceptive ascending pathways. These are the spinoparabrachial pathway and the spinothalamic pathway. The thalamus then directs the nervous impulse to multiple areas of the cortex and higher brain for processing as there is not a discrete pain centre (Wood 2008). The end result of the pain transmission is the perception of pain. This is where pain becomes a conscious and multidimensional experience with affective-motivational, sensory-discriminative, emotional and behavioural components. When painful stimuli are transmitted to the brain stem and thalamus, three main cortical areas are activated, the reticular system, the somatosensory cortex, and the limbic system, each one is responsible for a different response to the pain stimuli. (McCaffery and Pasero, 1999) The reticular system is responsible for the autonomic and motor response to pain, for example, automatically withdrawing from a painful stimulus. It also plays a role in the affective-motivational response to pain, such as assessing an injury after pain has occurred. The somatosensory cortex is involved with the interpretation and perception of sensations. It identifies the location, type and intensity of the pain sensation and relates this sensation to past experiences before triggering a response. The limbic system is responsible for the behavioural and emotional response to pain as well as past experiences of pain. The modulation of pain involves altering or inhibiting the transmission of pain impulses in the dorsal horn of the spinal cord. The complex pathways involved in the modulation of pain are called the descending modulatory pain pathways (Ossipov et al. 2010). These pathways can lead to either an excitatory response (an increase in the transmission of pain impulses) or an inhibitory response (a decrease in transmission of pain impulses). Descending inhibition produces an analgesic effect by causing the release of inhibitory neurotransmitters which partially or completely block the transmission of pain impulses in the spinal cord (Ossipov et al. 2010). Endogenous pain modulation helps to explain the wide variations in the perception of pain in different people as individuals produce different amounts of inhibitory neurotransmitters. Endogenous opioids are found throughout the central nervous system (CNS) and prevent the release of some excitatory neurotransmitters, for example, substance P, therefore, inhibiting the transmission of pain impulses. Physiotherapy and treatment of Pain Transcutaneous electrical nerve stimulation (TENS) papers on TENS and Pain (critical review of the literature) Transcutaneous electrical nerve stimulation (TENS) is an electro therapy procedure the aim of which is pain relief. During treatment a low amplitude and frequency alternating electric current is passed between two electrodes placed on the body resulting in stimulation of the nervous system. Research will be reviewed examining the theory that TENS is an effective pain reliving modality. Previous studies by Chesterton et al (2002, 2003) Vance et al (2012) and Chen et al (2010) have all shown TENS to be an effective form of pain relief against blunt pressure pain with. All however have used different parameters for both the TENS settings and application sites. All of the previous studies looked at found TENS to be an effective method of pain relief based on pressure pain threshold measurement. Both of Chestertons and Vances studies found a statistically significant increase in pressure pain threshold after a twenty minute application of TENS (p=0.005, p=0.01, and p=0.002 respectively). Chen also found a significant difference in post TENS of p= Vance was the only study to look at other forms of pain measurement s outcome measures, as well as the use of a pressure pin threshold measure similar to the other studies a cutaneous mechanical pain threshold measure using Von Frey filaments and heat pain threshold measure were also used. Although using these additional outcome measures to assess the effectiveness of TEN as a pain reliving modality it was only the pressure pain threshold measure that yielded a significantly change. Therefore the results of the study can still only be extrapolated to the pressure pain reliving abilities of TENS and no other forms of pain. Both Vance and Chen explored the differences between the frequencies TENS applied. Chen uses 3Hz for low frequency and 80Hz for high frequency. Vance does not specify the actual frequency used and only states high and low frequency Tens was used with the definition of High frequency TENS >50Hz and Low frequency TENS In Chestertons 2002 also explored the differences between the frequencies of TENS applied using 4Hz as the low frequency and 110Hz as the high frequency. The results were similar to Chen with the high frequency TENS proving a more affective pain reliving modality of TENS. All three studies have good internal reliability, the same experimenter was used for every measurement, and standardised testing procedures were used. The rate of application of the algometer was kept constant when measuring the pressure pain threshold and the same point was used on each subject for the measurement. Chen and Vance, however, relied sole on the skill and consistence of the experimenter to ensure the pressure pin threshold reading was taken in the same manner for every subject. Chestertons studies used a special mounting frame for the algometer to ensure that it was perpendicular to the skin and that the rate of application was constant. This improved the internal reliability of the study as each subject will have had the reading taken in exactly the same way. Chesterton and Chen both use healthy volunteers as the subjects in their studies. Both studies have a good sample size with an equal distribution of males and females. Chen subjects have a small age range (mean  ± SD, age 26.7  ± 2.9 years) which is not representative of the population. Chestertons sample has a much larger are range (mean  ± SD, age 30 ± 7 years, range 18-57 years) which is a far closer representation of the general population and makes the extrapolation and application of the results more reliable. However both of these studies, due to only using healthy subjects, cannot be reliable extrapolated to apply to people who are not healthy. Therefore it cannot reliably be said that anyone suffering with a painful condition, be it degenerative, trauma, or surgical, will benefit from the application of high frequency TENS or that it will reduce their pain. It can only reliable be said that it will reduce the pain perceived in healthy individuals. This however is add ressed by Vance, although using smaller sample size than Chesterton all of the subjects used in the study all had a diagnosis of medial compartment osteoarthritis of the knee. Unlike the other studies Vance did not have an equal split of male to female subjects (29 male 46 female), however by using a stratified randomisation process it was ensure that each experimental group had the same ratio of male to female subjects. Therefore unlike the other studies Vances results can be reliably extrapolated to apply to a population with a diagnosis of medial compartment osteoarthritis of the knee, and high frequency TENS can be reliably used as a pain reliving modality. Random allocation of groups Not all subjects tens naive Blinding All have good baseline comparability between groups. Chen Good base line A paired t-test on this data found no significant differences (mean + SD = -1.50  ± 5.65N,  P  = .143) Chesterton 2002 Good basleine similar This was confirmed by a one-way analysis of variance (ANOVA) for pre-treatment mean MPT (P 0:19 Chesterton 2003 Good One-way analysis of variance (ANOVA) showed no significant differences in PPT, between the groups at baseline (p 0:142) Vance Bad not equal gender split 29 male 46 femle. But good that same ration in each group. Good There were no significant differences between groups in demographic characteristics, with the exception of body mass indexes (P.027). Algomiter reliability Aim(s) Hypothesis (hypotheses) Does High-TENS affect pressure pain threshold (PPT) at the periphery? Null Hypothesis: There will be no difference in the pressure pain threshold between the control group and experimental group. Methods Design This study was an experimental repeated measures clinical trial. The independent variable being assessed was transcutaneous electrical nerve stimulation. The dependent variable was Pressure pain threshold. The study included 20 people who had no previous history of knee pain and had not previously experienced TENS. Subjects attended two sessions with a 48 hour interval. In the first session subjects were given a placebo TENS and in the second a single high frequency TENS treatment. Outcome measurements were obtained before and during each treatment. Ethical approval for the study was granted by the University Ethics Committee (Cardiff University, 2012). Participants A convenience sample of 20 subjects from Cardiff University School of Healthcare was used. The inclusion criteria consisted of being a healthy subject. Subjects were screened for relevant contraindications and exclusion criteria including: pacemakers, heart disease or arrhythmias, undiagnosed pain, epilepsy, peripheral neuropathy (Fox and Sharp, 2007), history of trauma or surgery to the dominant leg in the last 6 months, medication, history of pregnancy or knowledge or use of TENS treatment (Chesterton et al., 2002). No subjects were excluded. The experimental procedure was explained to each subject who then signed a consent form witnessed by an independent person (Appendix 4). At the first session, subjects were assessed for bilateral recognition of sharp versus dull pressure at the L3 dermatome to rule out loss of sensation. Ethics Ethical approval was obtained from The School of Healthcare Studies Ethics committee Cardiff University and a single blind experiment using repeated measures was used. A risk assessment was carried out for the pilot and data collection assess risk to the subjects and the investigator using the standard risk assessment method of the cardiff university Physiotherapy department. The risk is quantified by the Risk Rating Number which is calculated by multiplying the probable frequency by the potential severity. For this research the probable frequency is unlikley scoring two and the potential severity is negligible scoring one (appendix 1). The Risk Rating number is two which requires no further action (Cardiff Univeirsity 2012). Individuals with a history of knee pain were excluded, reducing the likelihood of physical injury to the subjects during the PPT measurement process. In the event of an injury subjects would be withdrawn from the study and appropriate medical advice would be sought. The privacy and dignity of the subjects during electrode placement was ensured by using screens, and gaining informed consent before exposing the skin on the back. The information sheet given to the subjects (Appendix 3) informed them of what the study involved, and that the results would be analysed as part of this research project. Subjects were informed they were free to withdraw from the study at any time. All data was confidential and anonymous. All data stored on a computer was and password protected and anonymous. Pilot study A pilot study was conducted on 3 subjects not included in the main study prior to data collection. This was to ensure that the method to be used was satisfactory and to allow researcher to familiarize themselves with the equipment. It also allowed the researcher to estimate the time required, allowing appropriate time slots to be set. Another reason for the pilot study to be carried out was to expose any unforeseen errors or limitations in the design protocol allowing modification as necessary (Jenkins et al, 1998). The pilot study highlighted variations in subject foot placement in sitting, in turn effecting the knee positioning needed for a PPT reading to be taken. It was therefore decided to give subjects the following verbal command on how to sit, sit with your feet flat on the floor and your knees at ninety degrees, to minimize variance in knee position. The rest of the method was deemed sufficient and no further changes were made. Apparatus The pressure pain threshold was assessed using a handheld pressure algometer (Algometer commander, Jtech medical, United States) with a flat circular metal tip measuring 1.1 cm in diameter. The force was displayed digital in increments of 0.1N and applied at a rate of at 5N/s (Chesterton et al 2002). The subjects were instructed to say stop when the sensation first became painful. A practice test was first performed on the non-dominant knee to familiarize subjects with the procedure. The use of a pressure algometer for measuring pressure pain threshold has excellent test-retest reliability (r.70-94) (Fischer, 1987), and is a valid measure for deep-tissue hyperalgesia as discussed by Staud et al. (2007) Electrical stimulation was generated via a commercially available a dual channel, TENS unit (200 plus, TPN), the unit uses an asymmetrical, biphasic waveform. The pulse width was set at 50 microseconds and the frequency 150Hz, and the intensity was increased to the subjects verbal report of when the feeling became strong but still comfortable. Procedure. Before taking part in the study, all subjects were given an information sheet (appendix 3) explaining research study and what would be expected from them if they participate and completed a consent form (Appendix 4). Subjects came in on two separate occasions 48 hours apart; once for the control trial (sham TENS) and once for the application of TENS. In the first session demographic data was obtained, which included age and gender. A standard sharp/blunt discrimination test was performed, using neurotip at each stimulation site, to ensure intact skin sensation. The skin was then cleaned using an alcohol wipe before the application of electrodes (Chesterton et al., 2003). Two TENS electrodes were then placed over the L3 spinal level. Each electrode was placed over the L3 Spinal nerve root the location of which was found by palpating to the L3 spinal level (Rhoades et al. 2009). The first electrode was positioned 10mm to the left of the L3 spinal process with the second positioned 10mm to the right. The center of each the electrode was placed level with the inferior aspect of the L3 spinal process (figure 1). Experimenter 1 was responible soley for the electrode psoiting nd TENS application to ensure internal reliability. Figure 1 Subjects were seated in a comfortable upright position with feet flat on the floor. The position of the pressure pain reading was then marked bilaterally. This was done by measuring 30mm superior to the central aspect of the superior border of the patella in flexion (figure 2). Experimenter 2 was responsible solely for the positioning of the pressure pain reading and the algometer application to ensure internal reliability. Figure 2 A practice pressure pain measurement was then performed on the subjects non dominant side with subjects instructed to say stop when the sensation first became painful. At this point the experimenter immediately retracted the algometer. (Chesterton et al. 2003) This process was then repeat three times at 30 second intervals on the dominant side to establish a base line figure (Vance et al 2012). The Tens machine was then turned on and the intensity increased to the subjects verbal report of when the feeling became strong but still comfortable. For the sham TENS subjects were told that some forms of TENS were imperceptible and, they might not feel any sensation. The battery in the TENS unit was inserted the wrong way round. The unit was still visibly switched on and the intensity turned up, but no current was flowing (Chesterton et al 2003). A 30 minute timer was started as soon as the intensity was correctly adjusted. When the 30 minute time period had elapsed three further pressure pain threshold readings were taken again at 30 second intervals on the dominant side to a post treatment figure. Once these reading were taken the TENS machine was turned off and the electrodes removed. Subjects were monitored for a further 30 min after the end of the stimulation period (Chesterton et al 2002). Subjects returned for the second session 48 hours later. Data Analysis All data was entered into Windows Excel version 2010 Descriptive analysis was carried out using means, standard deviations this was presented as tables and graphs. The data was then entered into SPSS (Statistical Package for Social Sciences version 20.0). The data was interval ratio and the study investigated one group of subjects. A paired t-test was conducted to compare the percentage change in pressure pain threshold between the control and high TENS conditions. A statistical significance level of 95% (p Results The demographic data can be seen in Table 1. The following tables and graphs present both descriptive and statistical analysis of the pressure pain threshold data. All SPSS outputs can be seen in appendix 5 and raw algometer data can be seen in Appendix 6. Table 1: Demographic Characteristics of Sample N minimum maximum mean S.D Age 20 19 23 19.95 1.09904 Key: N = Number of subjects S.D = Standard Deviation A small standard deviation is seen for the age of subjects in Table 1. The male to female ratio was 1:1 with 10 female subjects and 10 male subjects. All subjects met the inclusion and exclusion criteria, and all were able to complete the study. Discussion There are two primary and related theories for explaining the efficacy of TENS in chronic or acute pain relief. The gate theory (Wall, 1965 (Melzack R, Wall P. Pain mechanisms: a new theory. Science. 150(699):971-979,1965)) proposes that pain transmission relies on a gate to the thalamus and cortex for nocireceptive information to be interpreted as pain. This theory postulates that inhibition of nocireceptors can be caused by rapid impulse activation of myelinated nerve fibers. The second related theory postulates that neurotransmitter exhaustion can be caused by rapid nerve activation outside of its refractory period, and that the temporary exhaustion of neurotransmitters would provide pain relief until such time as neurotransmitter synthesis had refilled the synaptic junctions (Kaye, 2007(Transcutaneous Electrical Nerve Stimulation: WebMD eMedicine. http://www.emedicine.com/pmr/topic206.htm January 26, 2007)). Limitations Clinical Implications Further research Conclusion

The Northern Lights Essay -- Plays Literature Shakespeare Papers

The Northern Lights I hardly see how one can begin to consider Shakespeare without finding some way to account for his pervasive presence in the most unlikely contexts: here, there, and everywhere at once. He is a system of northern lights, an aurora borealis visible where most of us will never go. Libraries and playhouses (and cinemas) cannot contain him; he has become a spirit or "spell of light," almost too vast to apprehend. Harold Bloom, Shakespeare: The Invention of the Human I don’t expect this short paper to reach the northern lights. I don’t think my mind can travel that far, and a plane ticket is probably too expensive. After three months of study, Shakespeare has exhausted me. I realize many scholars spend their whole lives in libraries trying to reach the elusive bard. I’m either out of shape or lazy. I have learned one thing this quarter. I don’t have to travel to the northern lights to find Shakespeare. I discovered him one day in a play, within a small scene, as a character, in an illusion. This quarter I had the opportunity to perform Edgar in a small production of King Lear. I truly believe Edgar is the embodiment of Shakespeare. I just had to perform him to figure it out. Now, I must confess; I haven’t read every Shakespeare play twice, so I don’t know if other characters fit the mold better than Edgar. Also, I assure you I’m not losing my mind as I write this. I feel quite healthy. I just had o ne of those most rare visions. Fortunately, I didn’t have to be an ass to have this dream. On the Dover cliffs, under the hot sun, with a director screaming action, and a camera pointing towards me, I found Shakespeare. This quarter I had the opportunity to experience Shakespeare everywhere at once. I read fo... ... more and more I read. He is the great magician to me, the playwright with his bag of tricks. I saw theater in his illusions. I learned this quarter you don’t have to travel to the ends of the earth to find Shakespeare. "How fearful and dizzy ‘tis to cast one’s eyes so low!" Works Cited Bloom, Harold. Shakespeare: The Invention of the Human. New York: Riverhead Books, 1998. Goldberg, Jonathan. "Perspectives: Dover Cliff and the Condition of Representation." King Lear, William Shakespeare. Ed. Kiernan Ryan. New York: St. Martin’s Press, 1992. Shakespeare, William. King Lear. Ed. Barbara A. Mowat and Paul Werstine. New York: Pocket Books, 1993. Shakespeare, William. A Midsummer Night’s Dream. Ed. Wolfgang Clemen. New York: Signet Classic, 1998. Shakespeare, William. Complete Sonnets. Ed. Stanley Appelbaum. New York: Dover Publications, Inc., 1991.

Consumer Benefits and Controversy of High Fructose Corn Syrup Essay exa

The Bittersweet Truth to High Fructose Corn Syrup This paper is about high fructose corn syrup, a widely used sweetener made from corn. It discusses the history behind it and explains the process through which it is made and why it is used so widely. It also discusses the link between high fructose corn syrup and obesity. This research paper provides and in-depth explanation of the consumer advantages of high fructose corn syrup as well as the controversy behind its labeling as natural. Most people cannot resist the sweet taste of candy, cookies, cake, or anything else you can think of. The majority of Americans have plenty of these products in their pantries, ready to be eaten. These people think that they are just eating junk food full of sugar, but almost everything that is sweet that you buy at the supermarket is chock full of something even worse, high fructose corn syrup. High fructose corn syrup is extremely soluble and mixes well in many foods. A lot of companies are willing to use it because it is cheap to produce in large quantities, unbelievably sweet and tasty, and extremely easy to store. There is a lot of controversy over high fructose corn syrup because of its questionable health effects, taste, and labeling as a natural ingredient. Even though high fructose corn syrup is a relatively recent development in food products around the world, there is a lot of history behind how it is made and why it is used in such a variety of edible goods. A scientist named Yoshiyuki Matsuoka-Naoi Takasaki patented high fructose corn syrup in 1971 while working for a government-affiliated laboratory in a large city in Japan. But it wasn't until 2001, shortly after the United States of America Surgeon General, Dr. Da... ... and the rest of the world will find themselves in an inescapable abyss. Works Cited B. Guggenheim, Zurich. Health and Sugar Substitutes. Switzerland: S. Karger, 1979 Forristal, Linda Joyce. "The Murky World of High-Fructose Corn Syrup." In the Kitchen with Mother Linda. 12 Mar 2003. The Weston A. Prince Foundation . 28 Jul 2007 . "High Fructose Corn Syrup Facts." HFCS Facts. 2007. The Corn Refiners Association. 23 Jul 2007 . Hopkins, Kate. "Why Coke Uses High fructose corn syrup." Accidental Hedonist. 01 Jan 2006. 23 Jul 2007 . National Academy of Sciences. Sweeteners Issues and Certainties. 4th Edition. Washington D.C.: Academy Forum, 1975.

Maori Culture Essay

Abstract The Maori, which means â€Å"ordinary or common,† arrived in New Zealand in the 14th century. Polynesian by descent, they came from the mythical land of Hawaiki, believed by many experts to be a combination of places, including Tahiti, Samoa, Hawaii and the Cook Islands. Upon arriving in New Zealand, the Maori dubbed the picturesque land Aotearoa, or â€Å"land of the long white cloud.† The Maori Culture The Maori like many other Pacific Islanders started their journey in a canoe. Living on an island afforded the Maori with a unique and diverse culture that is still evident in Modern day New Zealand. In the next few pages I will give you a brief glimpse of the Maori way of life then and now. I will discuss the belief and value system, gender roles, healing the sick and also the impact of Colonialism on the Maori way of life. There are three basic beliefs and values of the Maori. I nga wa o Mua, Whakapapa and Mana. I nga wa o Mu. Maori believe that ancestors and supernatural beings are ever-present and able to help the tribe in times of need. The Maori world view is to look in front of us to the past for guidance as that is where we came from. It was because of this philosophy that the Maori did not conveniently forget about the Treaty of Waitangi once it was signed. Through facing the past they can learn from past mistakes and not repeat them. This concept is totally reversed in other cultures, who try to encourage them to forget about the past and to put things behind them Whakapapa Whakapapa translated means genealogy. The Maori believe that everything and everyone are connected and therefore a part of their Whakapapa. Whakapapa includes genealogies of spiritual and mythological significance, as well as information about the person’s tribe and the land he or she lives on. The Whakapapa is passed down orally in the form of stories. One of the most famous stories is story of the creation of Aotearoa. Aotearoa was pulled from the sea by the demi god Maui. Maui was the last of five brothers and was known to be clever. He hid in the canoe of his brothers and when they would not give him bait to fish he took his magical hook and slashed his face and smeared the blood on his hook so that his blood would attract the fish. Smelling the blood the god of the sea gave Maui his biggest fish. Maui asked his brothers to not cut up and eat the fish until proper arrangements had been made to appease and thank the gods for their gift. While Maui was on land trying to pull the boat to shore his brothers started to cut the fish because it started to move. That is why Aotearoa the fish and the mountains and the valleys are where Maui’s brothers tried to cut the fish. Mana According to the Merriam-Webster dictionary, Mana is â€Å"Among Polynesian and Melanesian peoples, a supernatural force or power that may be ascribed to persons, spirits, or inanimate objects. Mana may be good or evil, beneficial or dangerous, but it is not impersonal; it is never spoken of except in connection with powerful beings or things. The term was first used in the 19th century in the West in connection with religion, but mana is now regarded as a symbolic way of expressing the special qualities attributed to persons of status in a hierarchical society, of providing sanction for their actions, and of explaining their failures†. The Maori believe in three forms of Mana. The first type of Mana is the Mana that you have when you are born. This Mana comes from your Whakapapa and can attribute to the rank and status of your descendants. This Mana is not only the ancestor themselves but also the deeds that they did and the skills, traits and abilities taught to them by their tupuna (elders). The second type of Mana is Mana given to you by other people. Today there are people who seek Mana and deliberately go around trying to gain Mana by telling people about their own importance. There is a Maori saying: â€Å" The Kumara does not talk about its’ own sweetness.† But Mana seekers do exactly that. Humbleness is a very highly valued trait in the Maori world. Many of the great leaders are very humble people, hence part of their greatness. The Maori people sing their praises, thereby heightening their Mana. You will never hear the great leaders singing their own praises. It is not that they are trying to be humble; it is that they just are. The third type of Mana is Mana from the group. The best example I could come up with is the Mana of the marae. The marae is the sacred courtyard that you must be formally invited to enter for the first time. The marae is where challenges are met and issues are debated. When you stay on a Marae all are treated well and fed great food. When the visitor leaves they tell everyone about the great time they had thus increasing the Mana of the marae. If they tell everyone they were treated ill and unkind then the Mana of the marae decreases. Traditional Maori folklore focuses on oppositions between pairs, such as earth and sky, life and death, and male and female. From the time of creation the original couple, Rangi (sky) and Papa (earth) were locked in sexual union until the god Tane was able to push them apart and provide for the creation of human life. So as you can see opposition existed before the creation of human life according to Maori traditional stories. It then would suffice that opposition would exist throughout Maori culture. Premarital sexual relationships were considered normal for Maori adolescents. Both males and females were expected to have a series of private relationships before they married. When Maori females became sexually active, they were to publicly acknowledge this so that they could become tattooed. Tattooing marked their ritual and public passage into adulthood. It was also considered extremely attractive and erotic. Tattooing among the Maori was highly developed and extremely symbolic. Maori facial tattoos were created by two methods. One was by piercing and pigmenting the skin with a tattooing comb. The other was by creating permanent grooves in the face with a chisel-like instrument. . Females were also tattooed in Maori society. Female facial tattooing was known as ta ngutu. Designs were placed on the chin and lips. When it comes to sickness and healing in Maori culture things were very different before Colonization. In traditional times before the colonization of New Zealand, Maori saw science and religion as the same entity and believed that illnesses were caused by supernatural sources. Maori had a good concept of anatomy, physiology and the use of plants for healing; however there was an undefined distinction between the mind and body. Maori believed an evil spirit or a type of witchcraft would attack an individual to cause ill-health as a punishment for breaking the tapu (sacred restriction) of the family that the spirit belonged to. This type of illness was called mate atua (disease of the gods) since there was no obvious physical cause. The individual would experience pain, weakness, loss of appetite, malaise, fever and occasionally delirium due to possession of the spirit. When Captain James Cook colonized New Zealand in 1830 he brought with him, evasive plants and animals as well as guns, alcohol and diseases that the Maori were previously exposed to. New Zealand’s isolation meant that the Maori people lacked immunity to bacterial and viral infections that were common in other countries. The Maori found that their healing methods were ineffective against the new diseases and had to rely on the medicines of the missionaries. The effectiveness and popularity of the missionaries’ medicines assisted in the conversion of Maori to Christianity. It appeared to the Maori that the Christian god had superior powers and this attributed to the health and prosperity of the Europeans. The fundamentals of Maori society, culture, religion and medicine became strained as religion was involved in their everyday lives and many of their beliefs were based upon it. The people began to lose their Mana due to the shift of religion and the spread of Western knowledge undermining the tohunga’s ( spiritual leader) authority The downfall of the whare wananga (school of learning) was also due to conflict between Maori religion and Christianity. In 1907 the Tohunga Supression Act was passed due to concern being raised over the practice and safety of some tohunga. Maori healing was seen as ‘dangerous’ by Western modern medicine as it was not scientifically proven. The Tohunga Suppression Act was repealed in 1962 however this had little significance as some tohunga had practiced throughout the 20th century especially in remote rural areas of the country. Tohunga are still significant in current Rongoa Maori however modern tohunga have not been trained in traditional methods giving them a position of authority and prestige however they are still recognized as experts in their field. Many modern tohunga showed potential in their childhood by spending time with their elders and learning tribal and cultural lore. They then became an apprentice under an established tohunga to learn their expertise Current Maori healthcare is based on a holistic model that incorporates the physical, emotional, family and spiritual aspects of health. Each aspect must be treated or used to ensure full recovery of a patient. The current function of modern tohunga is varied. Conventional medicine is incorporated into the tohunga’s practice however traditional methods of karakia (chants) and inoi (prayer) are still extensively used. Native plants for medicinal purposes are widely used however application of uses varies between each practitioner. References 1. Franklin- Barbajosa, Cassandra. â€Å"Tattoo: Pigments of Imagination.† National Geographic News. March 7, 2008. http://ngm.nationalgeographic.com/ngm/0412/online_extra.html 2. Maori.org.nz. http://www.maori.org.nz/ 3. â€Å"Moriori.† Encyclopedia Britannica Online. http://www.britannica.com/eb/article-9053755/Morior 4. The Legend of Maui. http://www.sacredtexts.com/pac/maui/maui04.htm 5. The Definition of Mana. http://www.merriam-webster.com/dictionary/mana 6. Maori Colonization. http://www.heritagehistory.com/www/heritage.php?Dir=eras&FileName=britain_11.php

Outline of a Wedding Reception

Special Occasion Wedding Role: Prayer OUTLINE Hook: Let us bow our heads and feel the presence of the Lord. Thesis: Prayer for the newlyweds. Preview: Lord for the joy of this occasion, we thank You. For Your presence here and now and at all times, we thank You. Protect the newlyweds from evil and temptation, guide them for their every challenges they encountered, and bless Owen and Sheryl and everyone present here. Surround us with Your love now and always. In the name of the Father and of the Son and of the Holy Spirit.I. Opening A. Introduction of the Prayer 1. Giving respect to the Lord 2. Sign of the cross II. Body A. Praising the Lord B. Asking for forgiveness C. Thanks giving D. Supplication III. Closing In the name of the Father and of the Son and of the Holy Spirit. Amen. Full Speech I. Opening Lets all stand and feel the presence of the Lord. In the name of the Father and of the Son and of the Holy Spirit. Amen. II. Body Heavenly Father, Love has been your richest and great est gift to this world.Love between a man and a woman which matures into marriage. Today, we celebrate that love. Lord for the joy of this occasion, we thank You. For Your presence here and now and at all times, we thank You. Protect the newlyweds from evil and temptation, guide them for their every challenges they encountered, and bless Owen and Sheryl and everyone present here. Surround us with Your love now and always. III. Closing In the name of the Father and of the Son and of the Holy Spirit. Amen. (Sign of the cross)

Game Theory Essay

Game theory happens to be a branch of applied mathematics which is used in social science. Its main objective is to capture behaviors but in this case mathematically in strategic situations where the success of an individual in choice making is largely dependent on the choices that are made by other people. This is the base or the main theme that underlies in the game theory. This is the same theme that is supposed to be articulated in this article. The author ignores the fact that game theory come in different types and only expresses one type of game theory specifically zero sum and non zero sum game theory. He concentrates only on this type of game theory leaves the reader with little or no information concerning the other types of game theory. (Miller, 2003) However, in the article, the author only concentrates on only one aspect of game theory and goes ahead and offers solutions or recommendations to that one aspect that he deals with. Game theory has gone ahead and included other aspects in the line of business other than the competition. This competition was only of one individual based on the expense of the other person which was commonly referred to as zero sum games. These happen to be the only issue that is covered here by the author of this article. I can therefore say that this article fails to present all the aspects which are involved or which matters as far as game theory is concerned. I can therefore say that there is more to game theory and that the recommendations proposed may not be that effective even if implemented. Some of the recommendations may therefore be said to deviate from the core subject that is under discussion. (Barnett, 1995) However this does not mean that the article is null and void. The author in the article gives a very good example of the basic concept and the meaning of game theory. By use of the example of the two people in the article, the author paints out a clear picture of the principle of game theory and what is involved. It is clear to understand even to a person who does not have an idea of what game theory is. Further, the author gives recommendations or rather rules of what to do so that one may emerge successfully in any business that he or she may be conducting. (Barnett, 1995) The author may be said to fully address the issue to the game theory on the context that he is viewing form; that of competition. In addition, unlike in the other cases where the recommendations that are set are usually impractical, here the author sets the recommendations that are practical in real life and which if they are implemented effectively will help the two organizations succeed in their sole objective of increasing their sales or rather profits. (Miller, 2003) The author also familiarized the reader with all the factors that maybe of essence incase one is involved in the business and experiencing these types of problems. He covers a larger area other than only the game theory gives recommendations which if they are implemented, they result to implementation of the recommendations of game theory. In conclusion, even though the author fails to deal with the other types of game theories, he has completely discussed this type of game theory giving all the recommendations required which would even be applicable to the other game theories if they are implemented as directed. ? References Barnett, F. (1995). Making Game Theory Work in Practice. Wall Street Journal , A14. Miller, J. (2003). Game Theory at Work. New York: McGraw-Hill Publishers.

Construction Companies in an Online Environment Essay

For a company to be viable online it must attract the consumer as well as present a viable market for the product being sold. When one thinks of a company that does business well online they may bring to mind businesses such as Amazon or Google. However there are many companies that provide a great product or service but fail to have an online presence that some of their top online competitors possess. One field that has an expansive online presence is the construction industry. Many companies such as Thor Construction Inc. have gone the route of hiring a professional online market company to design their web site, while other much smaller companies have to design their online presence by what their budget will allow. Darrell Julian Construction out of Albuquerque, NM is a company that has a web site that could benefit from developing a different online strategy directed toward their target audience in the commercial and residential construction field. It used to be that one would go to the yellow pages to find a contractor or rely on word of mouth to find a company for a construction project. According to the web site for Darrell Julian Construction (Darrell Julian Construction, Inc., 2007), the company was established in 1975, long before online marketing would have been a thought for Mr. Julian and his company. As the company grew and the industry began to have greater online prescience, Darrell Julian construction needed to take its service to the internet to increase their marketability and stay competitive with the other constructions companies in their target market. By doing this Darrell Julian’s company identified with what Swiply’s web site states that â€Å"the internet gives you a virtually unlimited platform on which you can distinguish yourself as an industry expert.† (Swipely, 2011) In 2007 the web site darrelljulianconstuction.com was created to give this long established company a chance to compete in an online environment. The  product and service that the company has to offer would be viable in an online market as the consumer would be able to see the buildings and the unique way that Darrell Julian’s company assembles the product. According to the web site the walls are designed at a panel plant located at their facility and then shipped to the job site for assembly as opposed to building everything at the job site. This ability allows the workers to assemble precision wall panels and build large scale projects in a timely manner. Having these keywords in their online marketing allows the customer to search for a construction company that can supply the demand of large construction projects with a timely delivery. All of these aspects allow this company to get the word out to the online shopper that they can fill specific needs, however just having a web site in today’s market may not be enough to get the consumer to shop your product or service. Darrell Julian’s web site is available simply by typing in Darrell Julian and then the search engine supplies the web site as one of the first listed on the page. So it is not a hard web site to find, if one knows the name of the business. However, if a person was to search for construction companies in Albuquerque, NM, that person would not see the name Darrell Julian anywhere on the first page. The customer searching for what Mr. Julian’s company has to offer would not have the opportunity to visit the web site because it is not available in a general search. For this site to be successful it must reach the people that are searching for it. The competition is out there and their goal is to reach the consumer first before they have the opportunity to shop around. Some of the first sites that one sees when a search is done for construction companies in Albuquerque would be companies such as Jaynes Corporation, Gerald Martin General Contractor, and Hart Construction Inc. There are many other companies that appear on the first page of the search but a first glance these appear to be the more popular companies that consumers search for when trying to find a construction company. Jaynes Corporation is the first site that appears with a brief description after the companies’ name. Jaynes Corporation is primarily a commercial construction company that  offers competition to Darrell Julian Construction on a large scale. Their site shows many pictures of the projects that they have done as well as detailed descriptions as to what the project required. Some of the other positives of the web site are that they provide a complete company profile, press releases and news stories exemplifying their work as well as rewards, and links to social media sites such as Facebook and Twitter. Some of the negative aspects of the site are that they do not talk about that construction process as much as one would think would be necessary to understand how the company adds to the value of their service with unique traits of their design. There is also not a place to find customer feedback on the site, be it good or bad so that a customer can relate to the other organization that have utilized Jaynes Corporation’s services. Gerald Martin has a beautiful home page that entices the visitor with spectacular pictures of some of their greatest accomplishments in the field of commercial construction. Also on the home page are some of the company’s accreditations, with the graphic designs that those who understand the construction industry would recognize by site. As with the web site for Jaynes, this site offers many pictures of the company’s projects with a detailed description of the structure that was built. Also there is a link to read news briefs to allow one an insight into some of the inner workings of Gerald Martin and their accomplishments. One of the negatives that could stand out to a visitor of the site would be that there are no links to social media sites. Again much like with Jaynes Corporation there are no testimonials on the site. There is not a place to go to view customer’s opinions of the company or the site. Another aspect that one might find is that there is not a place to compare how Gerald Martin stands apart from their competition giving the customer a way to eliminate other companies from their search. One final site for comparison is Hart Construction located in the local Albuquerque area. The web site for this company has many of the same attributes as Darrel Julian’s web site. Upon first glance the site is not  as professionally done as the other two companies that it is compared to above. The site does have quality pictures that show some of the jobs that the company has done but there are no descriptions as to what was done on the project, so one does not what aspects of construction the company can provide to their customers. One attribute that the site does offer, that differs from the others, is a reference page. They are not testimonials but they do give the potential customer the chance to contact other customers that have used the company for their projects. All of these sites differ vastly from Darrell Julian Construction with the exception of Hart Construction’s site, that allow for competition to provide a much more attractive online experience for per sons searching for a quality contractor. One aspect of online marketing that Darrell Julian’s web site could benefit from would be content marketing. According to Laura Lake from About.com â€Å"everyone is trying to sell, but those that can inform are more likely to get sales.† (Lake, L., n.d.) Though Darrell Julian’s site does show content that supports their service as well as descriptions of what the company can offer the customer, it does not go in depth enough to show the value added when choosing Darrell Julian Construction over one of their online competitors. The site lacks the ability to attract customers with up to date posts and information about the company. It also does not offer a way for the potential customer to feel that they are being enticed to choose Darrell Julian over a similar company that may have a more contemporary picture of their overall value. The content of Jaynes Corporation’s web site offers a very appealing visual appeal as well as a multitude of opportunities to explore why hiring this company to do a job would be beneficial not only in quality but monetarily as well. The content of the web site is presented in such a manner that allows the viewer to navigate to where he or she would like to go to find relevant information. When one views Darrell Julian’s web site it is not as appealing nor is it as easy to navigate as some of their competitors. A company must stay relevant to stay in order to stay in competition with other competitors. If a site gives the viewer the sense that the content is not current, and that the company is not maintaining their web site, a  person may be inclined to go elsewhere to search. Another online marketing strategy Darrell Julian’s company would benefit from would be Web site optimization. As mentioned previously, the web site can be found when typing in the owner’s name, Darrell Julian. However, if one was to type in general construction keywords they would not be directed to Darrell Julian’s web site. Even though the title of the company does contain the word construction it would be much more beneficial to have the first word in the title be associated with the construction industry. A name like Construction Designs by Darrell Julian would allow the company a better chance of showing up on the first page of the search engines query. (Stokes, R., n.d.) Optimization brings to mind ways to perform in a more proficient manner. For Darrell Julian’s web site to be more proficient for the customer it would have to be more readily accessible. One way to make a site more available to the person conducting the search would be to have links on web site that provide related products or services. If a relationship could be made with a site that provides land that is zoned for commercial construction a customer that was looking for land to build on would also come across Mr. Julian’s web site to provide their construction needs. It is important to have positive aspects about ones company be the focus when a customer is searching for a product or service provided by a company. When Darrell Julian Construction is typed into a search the focal point of the search bring the eye directly to the web site, which is the first item on the page. However if the person searching for this particular web site scrolls down to mid page there is a link to a legal web page that brings up a law suit against the company from 1998. Though this is not a damaging claim it does bring questions to the consumer conducting the search as to whether or not they should continue to consider Darrell Julian Construction as a candidate for their business. It would be much better for the company if news like this had to be searched for instead of on the same page as the link to the site itself. One  strategy that would be useful here would to be diligent in creating enough web traffic via social media or other positive web sites that allows this information to fall back to other pages so that it is not the first thing that a customer sees. One could use sites like Squidoo, or a blog site such a sGoogle+ to create positive web traffic on a page. Even though Darrell Julian’s web site does state what the business can do for the customer, it does not fully cover how the customer will benefit by choosing Darrell Julian Construction as its contractor. One strategy that keeps such things in mind is a shift in thinking, changing the focus from and upstream approach, looking at the product, to a downstream approach, focusing on the customer. In Naraj Dawar’s Harvard Business Review article he states that â€Å"the strategic question that drives business today is not ‘What else can we make?’ but ‘What else can we do for our customers?†. (Dawar, N.,2013) Darrell Julian’s web site does a good job of talking about their expertise in panel plant construction and how that allows the company to build walls at their site and then ship them out to the build site. It does not go into great detail as to how this will benefit the customer financially as well as shorten the time line it will take to finish the product. All of these aspects of the business would be positives to a potential customer and should be brought out in more detail on the site in place that would be readily viewed by the consumer, such as the home page. With all of these strategies in mind one of the most beneficial strategies that Mr. Julian could incorporate into his web site would be the presence of social media. It seems almost everyone is on social media sites these days from grandmothers posting pictures of their grandkids to businesses marketing their product with instant customer feedback and response. From Facebook to Twitter businesses are getting the message out that their product is superior over what their competition has to offer and invite customers that have used their company to spread the word that they approve of the product or service that they received. Jaynes Corporation is a perfect example of how the construction industry can reach those customers that may not  directly search for their site by marketing on sites such as Facebook and Google Plus. One of the advantages to sites such as Facebook is that customers can reach your web site through your Facebook page, or they can link to you Facebook though your direct web page. For example, if someone had used Darrell Julian Construction for one of their projects they may like your page on Facebook. Perhaps a potential customer may be friends with this individual and come across Darrell Julian’s web page via this form of marketing. On the other hand a potential customer may be on Mr. Julian’s web site and wanting to read some testimonial of others experiences with his company so they click the link on the site and are directed to the companies Facebook page. There they will have the advantage of getting to know what type of a business they are looking into and how others felt about the service they received from Darrell Julian construction. By providing these opportunities for his customers Darrell Julian has the potential to expand his business web presence exponentially. Another social media site that could be very useful to Darrell Julian’s company would be YouTube. This site allows the user to watch video’s of particular subjects that the viewer may be interested in through a search directly on the site, or by linking to the site via ones personal web page. One way that Darrell Julian may benefit from a site such as this would be to put links to some videos of his projects as they are being constructed in real time. Customers could click on the link and watch as a project unfolds, and to see the professionalism and craftsmanship that Mr. Julian speaks of in his web site. Going back to a previous comment regarding marketing strategy, one of Darrell Julian’s trademark design aspects of the business is his panel plant design. If the links are set up correctly on the site a customer could have the opportunity to watch the panel plant process as it happens. This person would have the unique ability to visualize for themselves what the company is talking about in the site without ever having to leave the comfort of their office. There is also the testimonial piece of the marketing  strategy. YouTube could allow for videos to be posted of customers talking about the excellent service and outstanding experience they had when dealing with Darrell Julian Construction. These sites are some of the more well know social media sites that most are familiar with, however blogs offer the company an opportunity to create a place for not only direct marketing by talking about the product, but indirectly by writing about experiences and interactions with custom ers. Blogs come in many shapes and sizes, from social blogs to wikis, or podcasts. A blog can be set up easily by an individual and does not need the help of a professional to be appealing to person reading or writing in the blog. Another great attribute of the blog for the company that chooses to utilize that media is that it can be controlled. Unlike Facebook or Twitter one can set limits on who can access the blog to write comments, or give feedback. This is a safe way for a company to get the word out about their product without having to do too much damage control. Darrell Julian Construction could expand their web presence by having a blog that customers could link to through the site. This would again allow the customer to read detailed descriptions of others experiences with the company as well as get to know Mr. Julian directly through his submissions to the site. Another positive aspect of the blog is that it can take a position on the first page of a search that someone may be conducting for Darrell Julian Construction allowing for a positive search and pushing negative aspects such as the lawsuit to a later page. As a whole the online marketing plan that Darrell Julian Construction, Inc. set out to establish was a good start for the company. A web site that would market to their consumer base on the internet and allow them to stay competitive with other companies that provided similar services. When Darrell Julian set up his web site in 2007 there were many attributes to the site that would allow his company to remain competitive via the internet. On the site potential customers could find out what Darrell Julian Construction’s mission and vision is, as well as how the business operates. One can also find pictures and brief descriptions of some of the company’s  top designs. With that being said the site itself is not what some of Darrell Julian competitors has to offer their customers. One of Mr. Julian’s biggest competitors, Jaynes Corporation, offers their customer a visually appealing web site that has a multitude of high definition pictures as well as detailed description of their projects. In addition to the appeal of the web site, a customer can also link to the companies Facebook site, their Twitter site, as well as other social media sites that will allow the customer to gain better knowledge of whom they are doing business with. If Darrell Julian wants his company to stay competitive in an online environment his web site will need to be updated with more content as to why the company is viable to the potential online customer. More detailed descriptions of Darrell Julian Constructions unique panel plant and how the plant will benefit the customer would be a useful addition to the site. More interactive images and detailed descriptions of jobs will allow a customer better access to information from the comfort of their personal computer. Mr. Julian’s competition will most likely continue to update their sites as well as add content as it becomes apparent that it will help in their marketing strategy. For Mr. Julian to stay competitive his company will need to implement a plan to have someone within the company or a third party that will keep the content up-to-date and allow a competitive edge over the competition. Some of the aspects discussed above will help in allowing Mr. Julian’s company to be one of the first web sites a customer sees when they Google the word construction in Albuquerque, NM. One major change may just simply be changing the name of the site to include the actual word construction at the beginning of the name allowing the search to yield his web site by topic. These strategies that would to be implemented will allow a much better experience for the customer as well as the company as a whole. Social media is everywhere and most people are going to social media to search for products or services before they will actually visit the company’s web site. Many will stumble across a company’s web site as a  result doing other things on a social media site. Mr. Julian does have a Facebook site for his company however, there is no way to access the company’s web site from Facebook, nor is there any way to access the Facebook site from the actual web site itself. A link between these two sites would allow the customer to not only visit the web site but to utilize social media to search for a company that will fit their need. In conclusion, Darrell Julian has an online presence that allows a customer to find them if they are willing to do the research. Most do not spend that much time to find a company when there are other sites that are readily available to the customer through a search on a search engine or through a social media site. Companies continue to get a majority of their business through their advertizing and marketing on the internet, for some companies it is their single and best source of marketing. Darrell Julian Construction could maintain a strong presence on the web by making some critical changes to their site and social media interaction with the customer. Maintaining this online presence and marking their company in a professional manner could be the difference between a customer choosing Mr. Julian’s company over the competition. References Darrell Julian Construction, Inc. (2007). Retrieved from http://www.darrelljulianconstruction .com/ Lake, L. (n.d.). Top Internet Marketing Strategies for the Small Business. Retrieved from http://marketing.about.com/od/strategytutorials/a/Top-Internet-Marketing-Strategies- For-The-Small-Business.htm Stokes, R. (n.d.). eMarketing: The essential Guide to Online Marketing, v.1.0. Chapter 6: Search Engine Optimization. Retrieved from http://catalog.flatworldknowledge.com/ Bookhub/reader/19?e=fwk-105454-ch18#fwk-105454-ch06 Dawar, N. (2013). Harvard Business Review: When Marketing Is Strategy.